Virginia winery tourism is hot. From 2010 to 2015, winery visitors increased 39 percent, from 1.6 million to 2.25 million. Nearly 300 family-owned wineries dot the Virginia landscape, making Virginia the 5th-largest winery state in the U.S.
Since its launch in 2011 by Virginia wine travel experts Nancy Bauer and Rick Collier, Virginia Wine in My Pocket has become the go-to resource for travelers looking for day trips and weekend getaways in the country's hottest new wine region.
Virginia Wine in My Pocket is a free smartphone app (iPhone and Android), a website, and an eNewsletter that serve as travel guide and mapping tool for an active community of users who regularly contribute reviews, track their winery visits, and store personal tasting and visit notes - all at no cost.
More than 20,000 travelers have downloaded the app, and tens of thousands more turn to the Virginia Wine in My Pocket.com travel website for first-person winery descriptions, Three Day Getaway itineraries, and recommendations for dining, lodging, shopping and more.
Looking to reach the Virginia wine traveler audience? We can help! Like the family-owned businesses we promote, we are small and nimble, and we know our audience. We are by far the most value-conscious publisher in the Virginia wine world. With no fancy office and no big staff to pay, our rates are a fraction of what you'll spend elsewhere. (No kidding.)
Virginia Wine in My Pocket puts advertisers in front of an affluent audience of wine enthusiasts and frequent winery visitors from Virginia, D.C., Maryland and other Eastern states.
95% visit Virginia wineries every month
93% spend over $50/month on wine-related purchases
75% use VA Wine in My Pocket at least monthly
59% earn over $100K
53% have been to more than 25 Virginia wineries
Advertisers choose from a variety of options and cost plans, from simple listings to banners to custom placements. Many advertisers also receive value-adds such as custom content creation, access to our proprietary user research, and promotion via social media and email campaigns.
For 2017/2018, advertisers promoting their businesses or events in the Virginia Wine in My Pocket app will also receive visibility in the website (or vice versa) at no additional cost.
To discuss pricing and placement, please contact us for more information.